Twinings, Promotion, Motiv8
The legend and romance of tea was the core focus of a sales promotion for Twinings Tea.
This product has long been considered a premium quality tea and the promotion's look and feel needed to reflect the brands position within the market.
Class and sophistication are, therefore, emphasised in this promotion with choice of font, graphics and prize offered.
The success of this promotion was greatly assisted by the diversity of its application.
The promotions components included poster (a), entry form (b), package sticker entry form (c), shelf talker (d), and instore display stand (e)
This product has long been considered a premium quality tea and the promotion's look and feel needed to reflect the brands position within the market.
Class and sophistication are, therefore, emphasised in this promotion with choice of font, graphics and prize offered.
The success of this promotion was greatly assisted by the diversity of its application.
The promotions components included poster (a), entry form (b), package sticker entry form (c), shelf talker (d), and instore display stand (e)