Tena, SCA, Advertising, Campaign, Motiv8

Tena, a well know and respected brand of continence care systems and products. Marketing of Tena's products required a sensitive approach that underscored the reassurance the product offers its target demographic. The personal touch’ of real people, combined with the simple tagline ‘someone to trust’ crystallises the product’s safety and dependably in protecting the health and comfort of its consumers.