Sleepmaker, Direct Mail, Motiv8
Sleepmaker bedding maintains their reputation as Australia’s leading bedding manufacturer via a program of continual updates and improvements to their
model range.
Sleepmakers customers play an important role in this program through direct mail guarantee cards, designed by Motiv8.
The direct mail guarantee
card incorporates a customer questionaire about the mattress purchase, with the inducement
of a competition to encourage customer participation.
The design of this card
allowed it to fold and seal into
a self-contained letter, ready
to mail. Care instructions for
the mattress remained on a perforated section of the card,
that the customer could tear off and keep prior to the mailing of the questionaire, which also served as the entry form for
the competition.
model range.
Sleepmakers customers play an important role in this program through direct mail guarantee cards, designed by Motiv8.
The direct mail guarantee
card incorporates a customer questionaire about the mattress purchase, with the inducement
of a competition to encourage customer participation.
The design of this card
allowed it to fold and seal into
a self-contained letter, ready
to mail. Care instructions for
the mattress remained on a perforated section of the card,
that the customer could tear off and keep prior to the mailing of the questionaire, which also served as the entry form for
the competition.