Sleepmaker, POS, Point of Sale, Brochure, Design, Motiv8
Sleepmaker’s continuing success in the competitive Australian bedding market can be attributed in part to innovative and cohesive point of sale developed over a 20 year association with Motiv8 Marketing.
Many sub-brands of mattress exist under the auspices of Sleepmaker Bedding.
Point-Of-Sale for each of these sub-brands required and entirely unique look that identified the sub-brand’s position and luxury level in the perception of the consumer.
Further, the Point-Of-Sale for each of the sub-brands provides strong reinforcement of the brand’s unique selling proposition and its benefits to the consumer.
A design cohesion for each was maintained across brochures, brochure holders, ‘header’ and 'footer' cards, the latter 2 items inserted into clear perspex stands attached to the mattress ensemble.
Point-Of-Sale for each of these sub-brands required and entirely unique look that identified the sub-brand’s position and luxury level in the perception of the consumer.
Further, the Point-Of-Sale for each of the sub-brands provides strong reinforcement of the brand’s unique selling proposition and its benefits to the consumer.
A design cohesion for each was maintained across brochures, brochure holders, ‘header’ and 'footer' cards, the latter 2 items inserted into clear perspex stands attached to the mattress ensemble.