Pura, Cafe, Coffee, Branding, Brand Development, Motiv8
National Foods wished to capture the highly fragmented commercial coffee market with a unique line of Pura high protein milks for use with expresso machines.
Motiv8 Marketing created a powerful concept to help them launch the new product. This concept embodied the cafe culture with a bold logo design in hues of brown and ocre.
The final submission to the client displayed the adaptability of the design to a plethora of catering consumables and durables.
Following careful research, a consumer promotion was also developed to compliment the product launch.
Motiv8 Marketing created a powerful concept to help them launch the new product. This concept embodied the cafe culture with a bold logo design in hues of brown and ocre.
The final submission to the client displayed the adaptability of the design to a plethora of catering consumables and durables.
Following careful research, a consumer promotion was also developed to compliment the product launch.