Dick Wicks, Promotion, Magnetic Therapy, Motiv8
To celebrate 22 years of brand leadership Dick Wicks Magnetic Therapy Products chose the format of a ‘Half Price Offer’ on their range of magnetic underlays.
The key element of this promotion was a postcard that provided information to the customer, on its reverse side, that explained the offer in detail, and how much the customer could expect to save on each product.
An instore A3 poster provided reinforcement for the campaign.This novel approach was hugely successful, and resulted in a large turnover in a relativly short amount of time.
The key element of this promotion was a postcard that provided information to the customer, on its reverse side, that explained the offer in detail, and how much the customer could expect to save on each product.
An instore A3 poster provided reinforcement for the campaign.This novel approach was hugely successful, and resulted in a large turnover in a relativly short amount of time.