Daiei, Motiv8
Supreme Image is a carbonless paper recently introduced into Australia by DaiEi Australasia.
The tagline ‘Quality that will bring a smile to your face’ was developed and applied with innovation and humour to
press advertising.
Four colour process samples were produced to demonstrate demonstrated the printability of the product.
These samples invited potential consumers to
'‘put a smile’ on a masterpeice. The smile transferred through all carbonless copies, demonstrating the quality of the paper, and
its use in multiple document imagery.
This concept was packaged neatly into a competition for a holiday to WA, with the entry form contained in a folder, along with the paper samples and product brochure for easy insertion into printing industry magazines.
These folders, plus advertorial and press ads, promoting the Supreme Image 'launch competition', completed this innovative campaign.