Country Life, Bread, Packaging, Packaging Design, Motiv8
Country Life Bakery are manufactures of a unique range of grain products that are gluten free. The brief required the packaging style to compliment the new logo design, whist reflecting the wholesome, quality image of Country Life products.
Careful choice of color and typography ensured excellent cohesion of a broad range of product varieties, whist ensuring clear consumer distinction between the different varieties in the bakery section of the supermarket.
Strong appetite appeal was used to highlight the fact that these cookies are made from rice, while the design reflects the country heritage and becomes a visual partner to other Country Life products.
Magazine ads were also developed to heighten consumer awareness and reinforcement of the new branding and packaging.