Alpha Lodge, Brochure, Falls Creek, Ski, Snowboard, Motiv8

Alpha ski lodge approached Motiv8 Marketing with a brief to produce a brochure that solved the wastage on displayed brochures.

 

At the end of each season agents would simply thow out the summer brochure and replace it with the new winter brochure. The client needed a borchure that would work equally well for both seasons.

 

Motiv8 accomplished this with a unique z-fold design that employs 2 fronts - one for summer, one for winter. The agents simply turn the brochure around at the end of each season.

 

The use of dynamic outdoor photography also highlights the attractions of the mountain for both summer and winter sports and recreation.

 

The final brochure has been
so successful that the same approach is being repeated
this year.