Dick Wicks, Active Ease, Packaging, Motiv8

activease packaging - dick wicks bracket activease back shot
Dick Wicks Magnetic Pain Relief Products required a bold sports based approach to this new range of products, aimed at athletes as well as active people who want to protect their health.
activease logo
Initially, a brand name was chosen to best describe the product and the market it was aimed at. A logo was then developed to ensure strong branding and effective consumer impact.
neck and shoulder pic and knee pic
Dick Wicks Magnetic Pain Relief Products offered this product in a number of applications. The packaging not only had to show clearly its usage, but also the part of the body it would be applied to as well as the products appearance
wrist
in addition to these requirement the design of the packaging had to flexible enough to fit a varied format from square to vertical. The packaging displayed resulted in consumer awareness of a good product and, as a result, a high demand for this product in the competitive marketplace of magnetic therapy.
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